Start Building
• Business teams should be as effective in technology as if they were the ones writing the code themselves
• Technology teams should execute as if they owned and operated the business
• We cannot grow what we cannot measure
• Clarity and focus makes execution more impactful
• All initiatives, across a company, must roll up to the primary goals
• Have observability into the org and the traction on initiatives
• Visualize critical business flows using the Business Model Canvas
• Align on strategy and collaboratively set goals using the Balanced Score Card
• Business leadership
• Engineering leadership
• Product leadership
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